Explore the journey of filmmaker Mustafa Davis, from photojournalism to documentary storytelling. Discover his latest films, projects, and insights into filmmaking.
There’s something intoxicating about watching your follower count climb. A little dopamine hit with every new like, a smug little grin at every comment—proof, or so it seems, that your organization is making an impact. But what if I told you that most of those likes, those followers, those "viral moments"—don’t actually mean much at all?
The hard truth is that spending money to boost social media engagement is often a waste of funds—not because advertising is inherently bad, but because most organizations are using their budgets in ways that don’t actually benefit them. They’re renting visibility instead of owning influence.
I had a conversation with ChatGPT-40, and I wanted real answers. So I asked: Can ChatGPT be taken over by people with bad intentions?
And like a well-trained diplomat, it served me the same polished response every time: “OpenAI has strict security measures in place to prevent misuse… blah blah blah.” Over and over, like a customer service rep reading off a script.
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LIGHT OF GUIDANCE
Ibn Mas’ud رضي الله عنه narrated that the Prophet Muhammad ﷺ, explained the following words of Allah, the Exalted: “The hearts of those whom Allah wills to guide, He opens to Islam.” (Qur’an 6.125) This means, the Prophet explained, that, “When the light (of truth) enters the heart it expands and opens up.” The Companions asked: “Is there any evidence of this (in the life of a Muslim)?” He replied: “Being ever mindful of the eternal life of the Hereafter, and remaining at guard in this life of delusion, and preparing oneself for death before it comes.”
Social media has become the global town square, the digital minbar, the modern souq where ideas are exchanged, organizations are shaped, and reputations are made—or lost. Yet many organizations, particularly those centered on faith, culture, and service, still approach it like a loudspeaker rather than a conversation.